It is of paramount importance for every real estate agent to have a realtor website in this technological era to become successful in the marketing field. A friend of mine once told me that “a website is a website.” So, is this the case? No. A good realtor website should be able to generate and convert leads into sales. If not, it is not worth the trouble. Moreover, a good real estate website development must be filled with all the marketing tools that will ensure your success as a real estate agent. Apart from the above factors, here are four qualities of a real estate that should be considered before visiting.
Qualities of a real estate website
Equipped with a full IDX search.
All the visitors who visit different real estate websites are usually looking to view all the listings in the town real estate property. A good realtor website, therefore, must be integrated with a full IDX to allow consumers search through all the listings, not only office listings.
Optimized for handheld devices
In this technological age, more and more people are using mobile phones, tablets, and smartphones for their day to day activities and accessing the internet. An ideal realtor website should be able to accommodate the consumers based on the devices they use so that visitors can easily search for listings from the site.
A good real estate website always focuses on the visitor’s experience when deciding on the homepage design and layout. It should be clear. The homepage should not be overwhelmed with a lot of words. It should avoid having heavy codes so that it does not affect the page’s load time. A good realtor website should not have videos, music or any other media which automatically play themselves once the visitor lands on the homepage.
Contain fresh and useful content
The most important thing that a visitor looks for in a realtor website is information. A good real estate website provides fresh and helpful local information. It dwells on the neighborhood it is situated in or wants to work in. It talks about the local market and the relevant statistics. A good real estate website also talks about events happening around the town and any spotlight business in the area.
An excellent real estate agent is like a metal conductor, guides resources to a final goal. But the metal conductor needs fire to guide these resources towards the objective. A realtor website is a fire that enables visitors to have a commanding online presence in the internet marketing business.